OAKLEY BRAZIL ADVERT (2026)

One thing I love about great campaign work is when it pushes a product beyond its intended purpose. This Brazil-shot Oakley project by Seasonshop Marseille and visual artist Cesxcommercial does exactly that.
Using the iconic Scar silhouette as a larger-than-life visual element, the campaign turns everyday streets into something futuristic. The frame stops feeling like eyewear and starts feeling like a symbol.

What makes it work is how naturally the Scar fits this treatment. Its sharp lines and aggressive shape have always looked more like industrial design than a traditional pair of sunglasses. Blown up across the city, that energy becomes impossible to ignore.

A simple idea executed the right way. Sometimes all it takes is putting a familiar object in an unfamiliar place.

For more ARTifacts, seek us out at the GALLERY.

APHEX TWIN GRUNGE PHOTOSHOOT BY MARTYN GOODACRE (1996)

One thing I love about artist photography is how it reflects not just the subject, but also the photographer’s style, lens, and even an entire era. When I think of 1990s grunge photography, Martyn Goodacre immediately comes to mind. His work perfectly captures that raw, unmistakable aesthetic. Seeing Aphex Twin through a Nirvana style lens, rendered in stark black and white with strong contrast, is especially striking. This is a rare shoot. For more ARTifacts, seek us out at the GALLLERY.