Author: Awfully Creative

OAKLEY BRAZIL ADVERT (2026)

One thing I love about great campaign work is when it pushes a product beyond its intended purpose. This Brazil-shot Oakley project by Seasonshop Marseille and visual artist Cesxcommercial does exactly that.
Using the iconic Scar silhouette as a larger-than-life visual element, the campaign turns everyday streets into something futuristic. The frame stops feeling like eyewear and starts feeling like a symbol.

What makes it work is how naturally the Scar fits this treatment. Its sharp lines and aggressive shape have always looked more like industrial design than a traditional pair of sunglasses. Blown up across the city, that energy becomes impossible to ignore.

A simple idea executed the right way. Sometimes all it takes is putting a familiar object in an unfamiliar place.

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APHEX TWIN GRUNGE PHOTOSHOOT BY MARTYN GOODACRE (1996)

One thing I love about artist photography is how it reflects not just the subject, but also the photographer’s style, lens, and even an entire era. When I think of 1990s grunge photography, Martyn Goodacre immediately comes to mind. His work perfectly captures that raw, unmistakable aesthetic. Seeing Aphex Twin through a Nirvana style lens, rendered in stark black and white with strong contrast, is especially striking. This is a rare shoot. For more ARTifacts, seek us out at the GALLLERY.

BSTROY X DIVA “SONIC YOUTH”HOODIE FT. ANTWUAN DIXON (2026)

Reese LaFlare has been doing huge things in hip hop and skate culture for a long time now. I remember collaborating on a song with him years ago while managing a Dallas,TX artist and even back then he always felt super innovative and ahead of the curve creatively. Dude always had his own world and perspective instead of following what everybody else was doing.
His brand DIVA just dropped a Sonic Youth dirty green inspired hoodie collaboration with Atlanta brand BSTROY modeled by legendary skater Antwuan Dixon and honestly the whole rollout feels authentic to the worlds that inspired it. Punk energy, skateboarding, underground rap, vintage graphics and alternative culture all colliding together in a really natural way.
A lot of people are just now catching onto this mix of fashion music and skate aesthetics but Reese has been building in that lane for years.
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PUNK AND YO SUMMER (2026) COLLECTION CONTINUES MONTREAL’S UNDERGROUND STREETWEAR LEGACY

Montreal based label Punk and Yo is gearing up for one of the wildest Summer 2026 drops we’ve seen in a minute. Founded by Anthony Asfour and Etienne Gagné after linking through the Dime skate scene in Quebec, the brand pulls heavy inspiration from 90s turf wars between punks and hip hop kids, chaotic cable TV energy, WWE, Criss Angel era graphics, underground skate culture, internet fashion, and loud oversized silhouettes that feel somewhere between vintage rave gear and modern luxury streetwear. Punk and Yo built a cult following by understanding youth culture before everybody else caught on, and this upcoming drop looks ready to push that aesthetic even further with surreal fleece patterns, distorted graphics, colorful textures, and that unmistakable early internet Canadian streetwear energy that’s been influencing skaters, artists, streamers, and fashion kids worldwide. FOR MORE ARTIFACTS, SEEEK US AT THE GALLLERY.