HERON PRESTON SPEAKS ON REGAINING CONTROL OF HIS COMPANY FROM NEW GUARDS GROUP(2025)

I interviewed Heron Preston years ago, and while he likely doesn’t remember, one thing was clear even then: his commitment to creative control. Whether it was his fluid approach to collections or his iconic Tupac boot drop, he’s always had a unique vision. It’s exciting to see him back at the helm of his brand, fully in control of his creative direction. His recent manifesto, shared on his Instagram story (12.7.25), only reaffirms that. For more artifacts, seek the GALLLERY.