Coca-Cola’s Red Hot Olympic Summer (1996) Promo

Here’s a vibrant slice of ’90s nostalgia a Coca-Cola promotional ad for their Red Hot Olympic Summer campaign tied to the 1996 Atlanta Olympics. With wild caricature art and high-energy vibes, this ad captures the excitement of summer games and classic Coke. The pitch? Twist the cap for a shot at instant prizes like Coke gear, Olympic merchandise, or discounts at Foot Locker. It’s all about winning whether you sprint, jump, swim, shoot… or just twist. A perfect example of how brands brought Olympic fever to the soda aisle. For more artifacts, seek the GALLLERY

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